SEO hats … What do they mean Completely?
SEO is search engine optimization which improves your website to increase ranking in Google to be more visual in the first pages by organic traffic. It happens by attracting visitors who will become customers, clients, or an audience that keeps coming back.
The better visibility your pages have in search results, the more likely you are to be found and clicked on.
SEO has different types of hats (white, black & gray).
What is white Hat SEO?
White Hat SEO obeys all rules and follows the guidelines related to search engines:
- Art of choosing perfect Keywords
Keywords are how you tell the search engines what your page is about. Using the most relevant keyword isn’t always the best strategy.
Look for similar or unique keywords that are still just as relevant to your message but fewer people are using them.
keywords are about 10% of the article (600-800 words). Using the right keywords gives you the opportunity for easing access to your business and making the required traffic.
- Create unique content
“Content is the reason search began in the first place.” -Lee Odden
Because believing in the power of words, Contents play a vital role in ranking according to the SEO rules.
Create inspiring, innovative, and catchy contents that make your project viral.
- External links are valuable
Choose carefully your external links that lead to quality content. Don’t just link for the sake of linking. Backlinks play an important role in SEO, so use them wisely to rank perfectly.
- Update your website Periodically
Your website is your salesperson, make sure it updates often, and make your images well-labeled. Make your content well-updated and analyzed. Monitor your website’s speed.
What is Black Hat SEO?
Reverse white hat SEO, black hat SEO is about breaking all the straight rules.
Black Hat is a short-term strategy, thanks to Google updates which make algorithms that catch those illegal acts.
Most of the black hat techniques no longer work, But it is good to know what not to do.
- Invisible text
It was one of the most popular tricks, writing repeats of keywords with the same color of the background so that people can’t see it. Also, doorway pages, are fake pages that the user will never see. But Google can!
- Duplicate/Steal Content
Steal content can be caught up clearly, Google can read plagiarism. The same with duplicate content in order to make your article longer!
Google’s updates can catch all this plagiarism, spinning articles included too. It is about replacing one word with another which has the same meaning,
So that unique and creative content is the best and safest in ranking.
- Cloaking
Cloaking is displaying different content to search engines than to users. By identifying users via IP or via other methods.
It occurs when the websites have the HTML that shows up for the visitor is different from the HTML that shows up for the Google bot.
What is Gray Hat SEO?
As the gray color is a combination of white and black colors, Gray Hat SEO has the same little or much mixture of white and black hats.
Gray hat SEO is in the middle, not illegal in Google’s guidelines.
For examples,
– you may not create a unique article from scratch, you can completely rewrite an article your way, with the info you use from the original article. This is Gray hat of course.
– when you provide content written purely for the purpose of ranking the page well. regardless of enough coverage of the topic, It contains just enough keywords to drive visitors to the page but doesn’t really add much value.
– in white hat, your content is so good that other sites would want to link to it as a resource. Black Hat paying for links.
Gray Hat you can post guest blogs, or Create content for the sake of gaining links but firstly make sure your content is really valuable and effective for visitors.
Many people get confused about the differentiations between white and gray hats. Black hats are clear.
Instead of holding intention about writing with white or gray hats, focus on creating valuable content for your readers, providing SEO rules optimal, obeying googles’ guidelines, and building online relationships.
and you will be rewarded Consecutively.