Design vs Content, which comes first?
As an owner of a small business you think of having a website, Great! Nowadays everyone should plan on having a website to expand the business.
So you will search for a web developer to create your specific one, But do you think having a web developer is enough to publish the website?
Honestly, creating a website is built on two cores; Design and Content. But this begs a question, what comes first the design or the content?
Let’s Imagine two strategies and analysis them:
- Design – First Strategy
If you create your design with the colors, layouts, photos and other inputs, at first glance, you might think you are almost done with your website. But unfortunately, Catchy designed websites without content look like empty colorful boxes!.
Another sad fact, people probably don’t remember the designs as much as the ease and service the website affords.
Also, designs at the final appearance may be odd in comparison to the content, because the two cores should have the same tone of voice, reflection of the choices colors should be harmonious with content and complete each other as one unit. - Content- First Strategy
Writing all the content before creating the website is like pushing a big quantity in a tiny place, that’s why balancing between the spaces and the content is really important in order to not limit yourself. Also perfect content without a good presentation will be missed and lose its magic.
On the other hand, in some kinds of websites the design is more important than words, as the designs of infographics, homepages, call to actions etc.
How to start creating a website with content- design strategy?
To get the best benefits, you have to create both design and content parallelly. It will need a well-organized process, but trust us, you will have a satisfactory result.
Designers and content writers should have the same vision and work in tandem, it will save time and effort.
In your early planning, you have to make sure your designers and writers are keeping in touch, in order to enhance the performance. Here is some points may helping in content- design strategy:
- Identify your goal
Set your purpose of creating the website clearly, to unite the tone and the atmosphere of writing and designs. Outline timeline is seriously requested in this step. - Create a roadmap
You made outlines of the timeline in the previous step, well done! Now the complete step. Creating a roadmap helps you put dates and tasks clearly and set the track everyone goes ahead through it. Simply, we can say the roadmap is stages and dates. - Check points
Despite setting the roadmap, you are -as a decision maker- have to review products and make sure that everything is going well.
Good communication solves problems before arising, so it’s good to make checkpoints frequently on your calendar.
Designing and writing are overlapping each other, which you can’t separate. Designs give the words readability and draw attention. Writing gives the design reinforcement.
You can’t have one without the other.