There are billions of websites all over the world wide, But to differentiate in today’s competitive landscape, you need a good website as unique as you are which works efficiently with high quality.
We care about making your website express your business clearly.
Besides that, you have to know that about 60% of visitors don’t come back to the website because of bad experiences while using the website. so we are working on a few things that make their experience of visiting your website a pleasure.
Your site reflects your business. So it’s important to be visually appealing and professional.
Use qualified photos with readability fonts with reasonable sizes and no mistakes in writing, don’t forget white space, and let your message shine through with a clear call to action on every page.
your site must work quickly, and correctly. Build to web standards, proofread rigorously, and test regularly for problems with speed or functionality. Every page should always be fast and functional,
A good website should be well structured, with the information being categorized and presented in a good way.
2- User-friendly
Site visitors are always in a hurry. Don’t make them work for information or they will leave.
User Experience (UX) plays a key role in helping visitors use, understand and stay on your website as long.
Your site should satisfy both ‘searchers’ who come for something specific and we call them the target audience, and ‘browsers’ who are just looking in their free time. you should help users accomplish their tasks quickly with onsite search, and keep them engaged by suggesting related content and minimizing dead ends.
Follow the 3-Click Rule: the user should go to any page within the website in three clicks.
3- Mobile-friendly
It’s said that 60% of users prefer using mobile phones rather than laptops or PCs. so a mobile-friendly website is an absolute need today. A good website should have a responsive design that adapts itself according to the device from where it is accessed.
Optimizing for mobile will improve both the experience of your visitors and your SEO Rankings.
4- Content & SEO
Who cares about second or third Google pages? The answer is no one, that’s why it’s very important to be at the top of the search engine optimization (SEO) listing. It helps your good website rank on the first page in Google so that everyone can reach you easily.
The secret of SEO is good, fresh, and qualified content. Use a tone of language that makes your audience closer. Blogs are great ways to add fresh content weekly or monthly, which keeps visitors returning and helps SEO strategy.
5- Clean codes with maintenance
This is technical, but you need to have clean and validated code for your website. It ensures better search engine results, better compatibility with browsers, and simple navigation.
Your audience should not get lost in errors, it makes them annoying and lose them as potential customers. A good website always tells the visitors where they are and what they need to do to go to a page.
Maintenance is about making your good website secure, fresh, and up-to-date. making sure your visitors are happy and satisfied whenever they visit your website
It’s not enough to build a nice-looking website that’s easy to use. It needs to earn traffic. Otherwise, all that effort in design, UX, and content development will be for naught. Gain traffic is another topic that you may need help to reach.
For over 15 years Innovation Scope has been helping various companies with their purpose-driven communications, including good websites, reporting, SEO content, and blogs.
Feel free to email us, we’re happy to discuss the possibilities to make your website really look “good”.