Best 6 things, your homepage should have
Homepage is the ID of your website, it has to be perfect and well-visual in order to stay longer. Your homepage makes the first impression many visitors will have of you and your brand. Sadly many small businesses miss the opportunities that their homepage provides, and end up losing more clients than they gain. you may gain potential clients, build trust, and lead your visitors to take the next step in their relationship with you and vice versa.
We help you to make sure those things your website homepage has:
1- What and Why?
It must be clear and condensed what your website is for, what your business is, and why you have this website. make sure your homepage communicates what your brand actually does. The first 3 seconds on your page are critical, you may lose your client or keep it for a long time.
Your homepage must include clear messages with comfortable design and colors because every single thing plays a role in receiving fine impressions toward potential clients to convert them to loyal customers.
2- A clear call to action
People like to be guided and have an obvious next step – yet calls to action are often missing from homepages. This is a serious missed opportunity!
Some visitors to your site may have already checked you out and just want to work with you. So save them the hassle of going through your user journey and give them a clear and easy way to contact you right from your homepage.
A call to action or CTA is a button that people click on to take the next step – this could be something like “Book now”, “Find out more”, “Contact me”, “Add to cart” or similar. Green is the perfect color to make visitors feel comfortable press it as it indicates to make this order easily.
3- trust proof
Trust proof is content that provides a 3rd party confirmation of your business!
Some examples you can include on your home page:
* Trust icons that show the logos of businesses that you have worked with, been featured in, or approved by.
* Testimonials whereby you share snippets of feedback from happy clients.
* Case studies whereby you share a more in-depth overview of a client or customer and the impact your service or product had on them.
* Reviews that show real-time verifiable reviews from platforms such as Google or social media.
* Stats that relate to your business – e.g. number of purchases/ clients/visitors/ websites launched etc.
The more well-known and respected your advocates are, the more you bask in the reflected glory and the more likely people are to be swayed by their opinion.
you have at least one piece of trust proof immediately before the scroll so that the visitors in the first 3 seconds can read it, as it’s such a powerful tool to build trust.
4- Branding:
Your branding should feature throughout your entire website, especially on your homepage, because it’s one of the most memorable things about your website. to make people recognize you from social media, your website, e-mails, etc. all from your business branding.
Your logo should sit at the top of each page, to the left or center, and be one of the first things people see when they click on your website.
Your brand fonts and colors should be used throughout your page design to ensure your user journey is clear and that content is well laid out. And they’re definitely things you must include on your website’s homepage!
your content should be written with your brand voice either friendly or formal.
5- Eye-Catching Imagery
Along with your great website content, you’re going to need some eye-catching and on-brand imagery. eye-catching imagery should be used on every page of your website.
If a picture speaks a thousand words, images that communicate to your audience about what you do clearly.
The images you use should represent your brand and services, be high resolution, and be well placed throughout your written content. You can also use images to break up lots of written content.
The most important image on your website is your hero image, the image that is above the fold. This image should connect with your tagline – most specifically the “why” of your tagline, i.e. an image that shows the impact that your product or service has on your ideal customer.
6- Your products/ services
86% of users expect a homepage to cover an overview of products or services – this is an important section not to miss.
Although we will likely expand on this on supporting pages, the homepage is a great place to make clear and concrete what you offer, ensuring that people aren’t left with any confusion as to whether you’re the right fit for them.
if they don’t find your products or services in the first seconds of the visit, they may leave.
This section can come further down the page, but ideally in the top half of your homepage is a long scroll.
7- Information about you
Whether you work solo or as part of a team, it’s always a great idea to help visitors put a face to the name. The best place to include a bit of information about you and your team is on your homepage, so no one misses it.
You can also add a dedicated About page with more information, but seeing team members directly on your homepage is always a nice touch. Plus, it can make your homepage look very professional as in the example you see above.
If you’re using your website to sell products and/or services, they also need their own section, where visitors can get an overview of what they’re buying.