Your perfect Branding colors guide is Here!

Because “every color tells a story in Branding”, colors play an important role in branding. Colors can speak about your business without words. 

When picking your brand colors, there are many things to consider. First, your target audience.

You must study your target audience well, their attitude, entertainment, care, and the mood you want them to be in when using your product.

What color best anchors the meaning of your value proposition and distinguishes you from the competition?

How to choose your brand colors? 

Obviously, there are no rules in choosing branding colors! surprise, isn’t it?

There’s no one right way to pick your branding color scheme. However, we are going to explain the small milestones you may take to have the frame for building your branding colors, so let’s discuss the process step-by-step.

1. Research your competitor’s brand colors

Once you have an understanding of color theory, research and audit your competitors’ brand colors. What brand colors do your competitors use? How do they reflect their brand identities? make sure to brand reputations.

To increase brand recognition, look for ways you can differentiate yourself by standing out with the right branding.

2. Plan on choosing 3 colors

Brand color schemes can have between 1-4 colors, but 3 colors are enough to be eye-comfort branding and easily known.

3. Choose your base

Your base color should reflect not only your brand personality but also your color should be catchy as it will be on the walls, decoration, and stationery that appeal to the target audience you’re trying to reach. and the remaining colors will be chosen in order to match the base one.

4. Choose your accent

Your accent will be the color you use the most after your base color. This is a bit trickier than choosing your base color because there are more restrictions: you have to choose it matching with your brand personality, matching with the base color, and also well visually to attract your audience.

5. Choosing your neutral

Your neutral color will most likely be a background color, something chosen to avoid attention. Typically these are different hues of gray, beige, white, and off-whites. Black is also an option but with restrictions.

Typically, branding color uses one of these common brand color schemes:

Monochromatic, Analogous, Complementary, and Triadic (three different sections of the color wheel).

What are Color Meanings in Branding?

 Represent your business with the perfect brand colors

• Red

Red means Passion, excitement, love, danger, and anger.

It Signifies importance and commands attention and Makes you feel passionate and energized.

For example, KFC, Coke-cola, and Netflix. They make you connect emotionally with those products by the red color which is easy to remember and recall.

• Orange

Orange means Playfulness, vitality, happiness, and friendliness

It is invigorating and evokes energy, Aggressive but balanced. Makes you feel energized and enthusiastic.

for example, Dunkin’s, Fanta, and Reese’s. They all build friendly memories full of energy.

• Yellow

Yellow means Happiness, youth, energy, comfort, and optimism.

It makes you feel happy and spontaneous, Can be attention-grabbing, Associated with laughter, hope, and sunshine

For example, Macdonald’s, Snapchat, and National Geographic. They are associated with hope and optimism.

• Green

Green means Stability, health, wealth, prosperity, calm, relaxation, and growth.

It has a connection to nature, Makes you feel optimistic and refreshed.

For example, Starbucks, Tropicana, and Lacos

• Light Blue

Light Blue means Tranquility, trust, openness, calmness, spirituality, and innocence. 

It has a calming effect and Makes you feel safe and relaxed.

For example, hp, DELL, and Oral-B.

• Dark Blue

Dark Blue means Professionalism, security, and formality.

It is mature and trustworthy.

For example, Facebook, Ford, and Samsung. that has a msg for the audience about trust and security.

• Purple

Purple means Royalty, mystery, creativity, and luxury.

It is wise and imaginative, Makes you feel creative, and soothes.

For example, Cadbury’s, Milka, and Yahoo!

• Pink

Pink means Femininity, romance, sensitivity, tenderness, sweetness, cute, charming, youth, and innocence.

It makes you feel playful and romantic.

For example, Pink, Victoria’s Secret, and Barbie.

Show your true brand colors

Colors can inspire certain feelings and moods. They can also connect us to our cultures. In short, they can be pretty powerful if you use them wisely.

So when picking a brand color palette, keep all these factors in mind, go creative, and play with different colors until you find the right combination for your brand.

for further info, you can have a look at the 7 steps for making bright branding.